Vice President, Public Affairs & Marketing
Donna Arbogast is vice president, Public Affairs & Marketing, at MedStar Washington Hospital Center. Arbogast oversees a team that develops the integrated communications strategy for all internal and external audiences. She leads the Hospital Center’s public affairs and marketing team developing strategic initiatives to best position the Hospital Center and its accomplished clinical service lines in the very competitive Washington D.C. healthcare market. Arbogast’s wealth of prior experience in strategic communications, healthcare branding, public relations and marketing serve her well in this role.
Before joining MedStar Washington Hospital Center, Arbogast served as principal of Donna Arbogast & Associates, LLC, an established successful branding, marketing and public relations consultancy, and as a senior strategist with Springboard Brand & Creative Strategy, a communications firm in Chicago.
Through her own firm and with Springboard, Arbogast worked with such clients as Greater Baltimore Medical Center; Holy Cross Hospital; St. Agnes Hospital; Carle Foundation Hospital in Urbana, Ill.; Lehigh Valley Health Network in eastern Pennsylvania; West Georgia Health in La Grange, Ga.; and Beebe Medical Center in Lewes, Del.
Arbogast’s role here is actually a return engagement. She left the Hospital Center as a full-time associate in 1985 to develop her consulting practice, worked with the hospital on numerous heart, cancer and internal initiatives for many years, and served as the interim director of Public Affairs & Marketing from 1995 to 1996.
Arbogast holds a bachelor’s degree in journalism from the University of Maryland, where she graduated cum laude, and a master’s degree in marketing from Johns Hopkins Carey Business School.